Bwurple~

Bwurple is the heawt of ouw cowow pawette and supew wecognizabwe fow ouw bwand, nyaa~ It’s a bold and vibwant cowow that shows off ouw enewgetic, pwayfuw, and digitaw-fiwst vibes. We gotta use Bwurple cawefuwwy and consistentwy in ouw chats, nyaa~

Cowe Pawette~

Ouw cowe pawette is the base of ouw cowow pwan and shouwd be the fiwst thing peopwe see at main bwand spots, nyaa~ Using it awways makes a wecognizabwe wook fow the ITGOIT bwand, and it’s hewped by ouw secondawy pawette~

Cowe Paiwings~

We use fouw cowe paiwings with typogwaphy, nyaa~

Cowe Pawette In Use~

Hewe awe some exampwes of the cowe pawette in use, nyaa~

• Empwoyee ID Badge, nyaa~
• Out-of-Home Ads, nyaa~
• Event Wayfinding, nyaa~

Secondawy Pawette~

The secondawy pawette opens up ouw bwand expwession, wetting ITGOIT fit diffewent contexts whiwe keeping a fun and vibwant spiwwit, nyaa~ These cowows can add intewest to chats ow match specific images ow messages~

Secondawy Paiwings~

We have fouw secondawy paiwings fow typogwaphy, nyaa~ Don’t use any paiwings outside this appwoved set~

Paiwings to Avoid~

Exampwes of paiwings to skip when using ouw secondawy cowows, nyaa~

• Dawk Cowow on Wight Cowow, nyaa~
• Wight Cowow on Dawk Cowow, nyaa~
• Wight Cowow on Cowow, nyaa~
• Dawk Cowow on Cowow, nyaa~
• Don’t paiw tints and shades of Gween ow Pink in the same setup, nyaa~

Usage Watio~

The wight cowow usage watio shouwd be used acwoss ITGOIT chats fwom a big pictuwe view, nyaa~ Fow main spots and when intwoducing ITGOIT to new fwiends, we wean on ouw cowe pawette (with a few secondawy accents if okay). Mowe tempowawy and contexty uses, wike sociaw media, wet us pway with cowow to match vibes and be mowe fun, nyaa~

Secondawy Pawette In Use~

Hewe awe exampwes of the secondawy pawette in use, nyaa~

• Instagwam Stowy, nyaa~
• Instagwam Post, nyaa~
• Mewchandise, nyaa~

Cowow Don’ts~

Don’t use Dawk Cowow on Cowow, nyaa~

Don’t use Cowow on Wight Cowow, nyaa~

Don’t use Dawk Cowow on Dawk Cowow, nyaa~

Don’t use unappwoved paiwings, nyaa~

Don’t use two cowows at the same time, nyaa~

Don’t use cowow in opacity, nyaa~

Don’t bwing new gwadient cowows into type, nyaa~

Don’t bwing new gwadient cowows into backgwound bits, nyaa~

Don’t mix & match diffewent cowow shades, nyaa~

Fow genewaw tips on minimum contwast needs, check WCAG, nyaa~

Ovewview~

Ouw gwadient wanguage, inspiwed by the gwow of a scween, is made to bwing depth and vibes to ITGOIT chats, nyaa~ They give us a chance to go aww out with cowows, keeping things fweesh and fun, whiwe pwaying nice with ouw iwwustwations and photos, nyaa~

Types~

Two diffewent stywes give fwexibiwity when using gwadients, fwom big cuwvy ones to mowe subtwe, nyaa~

• Wadiaw Gwadient, nyaa~
• Cwopped Gwadient, nyaa~

Constwuction~

The two gwadient stywes awe diffewent by how much cuwve they have, as shown in the diagwams, nyaa~

Wadiaw Gwadients have a big semi-ciwcwe cuwve, nyaa~ Cwopped Gwadients make a mowe stwaight effect by cwopping deepew into the cuwve, nyaa~

Wadiaw Gwadient

Cwopped Gwadient

ITGOIT gwadients use just two cowows at a time, adding depth without ovewpowewing the setup, nyaa~

Paiwings~

The appwoved gwadient cowow paiwings awe shown bewow, nyaa~

Aww gwadients awe tones of the same cowow, going fwom dawkest at the top to wightest at the bottom, nyaa~ This keeps a 'gwowing' effect instead of a top wight souwce, nyaa~

Usage Spectwum~

Gwadients can be used these ways fow type and backgwounds, nyaa~

• Fwat Cowow on Cowow, nyaa~
• Fwat Cowow on Gwadient, nyaa~
• Gwadient on Fwat Cowow, nyaa~
• Gwadient on Gwadient, nyaa~

In Use~

Hewe awe some exampwes of gwadients in use, nyaa~

Exampwe 1, nyaa~

Exampwe 2, nyaa~

Exampwe 3, nyaa~