Forging

The true ITGOIT crest is made of the Mark (IT Symbol) and the written word (ITGOIT). We hammered these two pieces until they balanced perfectly on the scale.

Breathing Room

Our crest needs room to breathe the salty air. This keeps it from lookin' like a crowded deck. The breathing room is the height of the 'I' in the word.

Stretching

Our crest works on tiny spyglasses and massive sails. The smallest the Mark should ever be is 20px high, or the blind pirates can't see it.

Nailing it to the Mast

We nail our words in specific spots so the crew always knows where to look.

The Tale

Sometimes, the crest is chopped down to just the Mark (IT Symbol). We do this when the canvas is tiny, like on a pocket-glass or a tavern icon. The Mark keeps our flag recognized anywhere.

Breathing Room

Keep space around the Mark so it doesn't hit the edge of the parchment. Give it at least one-third of the Mark's width in empty space.

Stretching

The Mark stretches well. But if ye make it smaller than 20px, it turns into a smudge.

Nailing it Down

On magic slates, the Mark is usually shoved in a square or circle. Center it perfectly so it doesn't look like a drunk nailed it.

Stretching

The Mark works at all sizes, but don't carve an app icon smaller than 30px.

Our Rune Styles

ITGOIT uses two custom forged runes from the Ginto smithy: Ginto ITGOIT Nord for screaming massive headlines, and Ginto ITGOIT Medium for the smaller muttering. These runes let us scream like pirates or whisper like spies. We also use GG Sans when yer inside the ship's actual cogs. Follow the ship's manual fer that.

Forged Runes

Some of these letters were hammered extra hard so even a drunkard can read 'em. Always use the custom Ginto ITGOIT runes instead of the regular ones ye find lying around.

Rune Set: Ginto ITGOIT Nord Bold

This shows all the runes in Nord Bold, good for any European pirate tongue, except Greek or Russian. Fer strange tongues (Mandarin, Arabic), use Noto Sans or whatever looks closest to our big screaming letters.

Rune Set: Ginto ITGOIT Medium

This shows all the runes in Medium, good for the same tongues as the big ones. Fer strange tongues, use Noto Sans or whatever looks closest.

Rune Set: Ginto ITGOIT Regular

This set is only used inside the magic slates and apps. Never use it to paint a sign or scroll; use Medium instead.

When to use which Rune

To keep us looking clever but friendly: Use Nord Bold when ye want to shout a headline. Use Medium when yer explaining the details. Never use the stolen standard Ginto fonts.

Big or Small Runes

Headlines in Nord Bold must be carved in ALL CAPS. For Medium, use regular capitalization so the crew can actually read it.

Spacing the Lines: Nord Bold

Keep the lines tight, but don't smash the letters together. Look at the maps fer guidance.

Spacing the Lines: Medium

Make sure the lines have enough room so the tall letters don't stab the low letters. Not too tight, not too loose.

Letter Gaps: Nord Bold

Fer headlines, smash 'em a tiny bit (-3% tracking), then eyeball it so they look even. Big text gets tight gaps, small text needs more room to breathe.

Letter Gaps: Medium

Do the same trick as Nord Bold, keeping it balanced so yer eyes don't cross.

Lining it Up: Nord Bold

Shove all the text to the left port side, or right down the middle. Never shove it to the right starboard side, and never stretch it to fill the box.

Lining it Up: Medium

Same rule. Port side or center. No starboard, no stretching.

Ragged Sails (Ragging)

Ragging is the ragged edge of yer paragraph. Chop yer lines so the edge looks like a smooth sail, not a chewed-up flag. Don't leave one lonely word on the bottom line.

How Big to Carve

Don't use more than two sizes of runes. Double it or chop it in half (e.g., 25pt and 50pt). Big runes should fill the sail; small runes need empty space below 'em.

Lifeboat Runes: Montserrat

If Ginto ITGOIT Nord is at the bottom of the sea, use Montserrat Extra Bold fer yer headlines. Don't use basic garbage like Arial.

Lifeboat Runes: Noto Sans

Use Noto Sans Semibold fer the whispers and body copy if Medium is sunk.

Lifeboat Runes: Strange Tongues